Mahan Mousavi
The Product Positioning Kit
Kits
02. The Product Positioning Kit
Decide how your product should be seen and why people should choose it.
Use this kit when your product feels difficult to explain, too similar to competitors or aimed at too many people. It helps you choose the right customer, define the problem you solve and find the strongest reason people should choose you.
Inside the kit
- Customer focus worksheet
- Product problem worksheet
- Competitor comparison table
- Difference finder
- Positioning statement template
- Reason-to-choose worksheet
- Product proof checklist
- Final positioning review
You finish with
A clear position for your product, a defined customer and a strong reason people should choose you.