About · Mahan Mousavi

Complex in. Clear out.

For more than 10 years, I have helped products and solutions around the world find the right message and reach the people most likely to buy them. My job is to find what matters most, make it clear and build what you need to take it to market.

See how I work ↓ Tell me about your product →

The work

I know where good products get stuck.

10+ years across product marketing, market research, brand strategy and launch execution.
80 countries served by the banking software business where I lead AI and data go-to-market work.
3 working languages: English, French and Persian, for products that need to travel across markets.

Why the surface is rarely the problem

A weak message usually starts before the writing. The product may be aimed at too many people. The offer may feel difficult to compare. The company may be focused on features while customers are looking for a result. The strongest reason to buy may be buried under internal language.

I find where the problem begins before spending time fixing the surface.

I study your product, your customers and the market around you. Then I find the clearest way to show what makes your product valuable and why someone should choose it.

Four points of gravity

The principles that keep the work in orbit.

01 · SOURCE

Find the real problem.

Confusing copy is often a symptom. I look upstream at the audience, offer, proof and buying decision before changing the words.

02 · SIGNAL

Make the value visible.

The strongest idea should not be hidden beneath features. I surface the reason someone should care and give it a clear shape.

03 · SYSTEM

Connect thinking to making.

I can define the position, write the message and build the material customers see. The line stays clear from decision to delivery.

04 · HANDOFF

Leave finished work.

Every project ends with material ready to use. The positioning, templates, research and final assets belong to you.

Experience under pressure

Difficult products. Demanding buyers.

At SBS in Paris, I lead go-to-market work for AI and data products in banking. The work involves complex products, strict rules, long buying decisions and customers who need strong proof before they act.

I have also completed executive education in Generative AI at Harvard Business School, focused on how companies move AI from early experiments into useful products and real business work.

The work has trained me to explain difficult ideas clearly without making empty promises or removing the details buyers need.

See the full experience ↗

How I work

Four steps to finished work.

01 · Understand

I understand the product.

You show me what you sell, who you sell it to and where things feel stuck. I review what exists and ask what is needed.

02 · Diagnose

I find where interest drops.

I look at the message, market, competitors and buying experience to see what people understand and where they become confused.

03 · Direct

I set a clear direction.

We decide who the product is for, what makes it matter and how it should be presented before the main build begins.

04 · Build

I make what you need.

Your message, website, sales material, campaign or launch plan arrives finished and ready to use.

Spectral analysis · six independent readings

Measured by the people who worked beside me.

Emission spectrum · 6 sources READING —
400 NM500600700800 NM
431.4LINE G
Chief Science OfficerSBS · Professor and globally recognized AI researcher

I worked closely with Mahan on SBS AI and Data Platform initiatives. He turns complex AI strategy into clear, executable go-to-market plans and translates technical capabilities into business value that sales teams can use and clients can buy.

He played a key role in shaping positioning around sovereign AI, explainability, and platform strategy across several product lines. He brings clarity to difficult positioning decisions, aligns product, sales, marketing, and leadership, and maintains consistency from early strategy through sales materials, ROI narratives, and executive messaging.

He is a strategic operator who understands how to turn emerging technology into measurable business impact.

486.1LINE F
Chief Product OfficerSBS

Mahan has demonstrated a strong ability to turn ideas into clear, differentiated product messaging. He works independently, takes ownership of the initiatives he manages, and keeps senior stakeholders aligned so projects continue moving.

He also challenges standard approaches and introduces original ideas that improve both the process and the final output. His combination of independent execution, upward management, and creative thinking makes him a valuable contributor to product and go-to-market initiatives.

518.4LINE b1
Senior Director and Product Marketing LeaderAngel Investor

I have worked with leading product marketing professionals around the world, and Mahan stands out as a serious talent. He quickly identifies market reality, buyer pain, and revenue impact.

He entered a complex AI and data environment where fragmented positioning made the value difficult to communicate. He brought the narrative back to the business problem, translated technical complexity into commercial outcomes, and connected product, AI, and compliance in one coherent story.

He focuses on faster decisions, lower operating costs, controlled risk, and explainable AI. I strongly recommend him for strategic marketing, product, or growth roles that require commercial thinking and strong execution.

589.0LINE D2
Head of Global Sales DevelopmentSBS

Mahan is an excellent product marketer who understands what commercial teams need. He works closely with sales and consistently provides clear messaging and useful materials that help us engage prospects more effectively.

He is intelligent, diligent, and highly dependable. His work gives sales teams the structure and confidence required to communicate complex products and support revenue conversations.

656.3LINE C
Core Banking and Trading Solutions GTM LeaderSBS · Formerly Murex

Mahan is a standout product marketer with strong strategic judgment and an ability to build compelling stories around complex products.

He understands fintech and data platforms deeply. He brings clarity to difficult topics, structures effective go-to-market approaches, and aligns stakeholders around practical decisions. His work is simple to understand, commercially relevant, and ready to execute.

He is reliable, composed under pressure, and capable of taking on increasing leadership responsibility.

766.5LINE A
Field Marketing Manager, Data & AIIBM

Mahan is an outstanding product marketing professional with a rare ability to connect market conditions, technical capabilities, and customer needs.

He understands competitive dynamics and complex technology well enough to build narratives that resonate across an organization. His curiosity and market perspective strengthen strategic discussions, while his willingness to share knowledge improves the quality of the wider team’s work.

He brings both strong product marketing expertise and credible thought leadership in AI and data.

Six of the full set Read all recommendations →

Based in Paris · working internationally

You built the product. Now make people understand why it matters.

Tell me what you are selling, who it is for and where people are getting stuck. I will tell you where I see the problem and whether I am the right person to help.

Start the conversation →